Analytics tools can tell you anything you need to know about your website traffic and how your web traffic is responding to your website. Professional digital marketing experts use analytical tools all of the time, and the collection of marketing data is getting more and more prominent. There are free tools you and your company can use to keep track of data, and collect marketing data for your digital marketing agency to use to improve your website traffic.
Google Analytics
The grandaddy of them all is Google Analytics. This is a piece of software that has been around for years and has evolved into a great way to track your website traffic. You will have to join AdWords to use Analytics, but you do not need to invest in a campaign to utilize the Analytics tools. This is the ultimate analytical tool that every website should be using.
FollowerWonk
Twitter is a great way to send focused messages to different parts of your target audience. FollowerWonk is the software you use to find out how your tweets are performing and what kind of reaction you are getting. You get comprehensive reports on every tweet, and you can use that information to find new ways to make your business tweets more effective.
Quintly
Quintly is the Facebook version of FollowerWonk. While Facebook already offers a very comprehensive set of analytical tools, Quintly allows you to follow three Facebook pages at the same time. This is an excellent tool for businesses that have more than one Facebook page and want to compare activity on all three pages. Quintly also helps you to project follower growth based on current trends.
Cyfe
Cyfe can be your dashboard for all of the activity on all of your social media pages. It is very easy to customize, and it can show you graphs and trends for all of your social media platforms. All of the data is in real-time, and you can make any changes you need to your dashboard so you get the right information all of the time.
Keyhole
Keyhole is an interesting piece of analytical software as it allows you to track not only your keywords, but also the performance of your social media hashtags. This software will show you which keywords are performing the best, and it will also let you know how all of your hashtags are trending so that you can maximize your social media presence.
Klout
Not only is Klout an informative piece of software, but it is also kind of fun. Klout measures the effectiveness of your social media pages on a scale of 0 to 100 and makes recommendations on how you can improve your page effectiveness. This is the kind of tool that is best used by a digital marketing expert, and it can be a powerful way to enhance your social media reach.
These days, there are a lot of software titles you can use to measure the performance of your website and social media pages. But the best pieces of analytical software also give you advice on how to improve your Internet performance and get more out of your online presence.