A business aspect you should never joke with is building an email list. If you start early, you’d be surprised at the potential you will derive. It’s one thing to place email widgets on your site, it is an entirely different game to grow them.
However, there are numerous straightforward ways you can use, and they have been tried and tested to spew positive results. So, here are some of the best ways you can use to grow your email list.
- Offer an incentive
This is an old-aged marketing technique that rarely fails, especially if you’re dealing with the right target. When you offer your target something in exchange for their subscription, the fact is they will always go for it.
It could be an eBook, software, a discount, or perhaps a promo code. Incentives give your visitors the extra push they need to take action.
- Social Media
Social media is a gigantic tool that you can use to your advantage. Think about it, Instagram now has a whopping media engagement rate of 1.6% with over a billion users every month. If you already have some followers in your business account, that’s a good avenue to build your email list.
- Referral Program
Research has found that people are more likely to take a recommendation from a friend compared to a traditional ad. That is why running a referral program is an incredible way to grow your email list. By offering mouth-watering incentives, your existing customers are ready to pull their friends and relatives in.
- Exit-intent pop-ups
With exit-intent pop-ups, you try to lure a visitor to sign up right before they leave the page. However, you need to do it right to reap the results. With cookies, you can differentiate between new and returning visitors, and serve exit intent pop-ups only to new users. It will be annoying to keep bombarding your returning visitors with pop-ups when they’ve already signed up.
Almost everyone loves the idea of a giveaway, and this can skyrocket the engagement rate of up to 5.8%. With the context of a giveaway, you’re able to drive action to build your email list. If you can pair giveaways with referral marketing, you’d be surprised at how fast your list grows.
There are numerous ways to grow an email list, but the most important factor is first understanding your target market. When you know your targets in and out, getting them on board becomes a lot easier.
If that seems like a lot of work, you’re not alone. That is why many professionals and businesses work with an expert. Go ahead and give us a call, or fill the contact form.