Building your brand around a Facebook group might seem like a daunting endeavor, but the benefits exceed the stress in the long run. However, some brands reason that they don't need a group since they already have a page. But a group comes with its special perks, and you will be making a mistake overlooking building a Facebook group for your brand.

Unlike a Facebook page, a group help deepen the connection and bond you have with your target market by creating a community of people who share the same interest. Going forward, you’re able to imprint your brand in the mind of your customers.

Here is how you can build a Facebook group around your brand:

1. Determine the purpose

Before you create a Facebook group, you need a focus, a purpose - something that the group will center on. Nothing in this world is without purpose, and neither is your Facebook group. The first step to creating a formidable brand using a Facebook group is to grace it with a unique goal.

When you have determined the goal of your group, only then will you attract like-minds who interact with each other daily toward a higher goal. The stronger and better the community, the more your business grows as a brand.

To determine the purpose to pursue, some questions you need to answer includes:

• What is your niche?
• Will you use your group to promote your products and services?
• Do you want your group to solve a specific need?
• How do you plan to market your group for more members?

2. Understand your audience

You probably have a detailed idea of your customer persona. That is, who they are and where you can find them. With this, promoting your group becomes easier since you know the ideal medium to attract them.

There are numerous ways to reach your ideal audiences, such as your Facebook page, cross-promotion with similar groups, a simple invite, newsletters, LinkedIn bio, influencer shoutouts, Facebook ads, and even incentive programs.

3. Content, Content, More Content

At the growing stage of your group, you need to set the pace by keeping your audience engaged with quality content. Only the right content will help you build a healthy community that will grow organically.

However, you must create original content, as lifting posts from other sources can dent the reputation you’re trying to build. As your group groups, don’t forget to monitor the metrics as they help you understand what works and what doesn’t.

If you’re able to offer value to your audience and remain on course, your audiences are more likely to take the cue from you and contribute value. To know more about building your brand using a Facebook group, talk to an expert by calling or filling our contact form.