A great marketing plan consists of a time line and then component pieces that are brought together to get the desired results. Since content marketing tends to be an ongoing process made up of many different continuous plans, it becomes important to understand the key component pieces you need and how they work together. Creating a great content marketing plan is all about reaching the right audience with the right information and it takes a seasoned professional to get the job done right.
Keywords
A good content marketing plan is built around a list of powerful keywords, but the concept behind keywords has changed so much over the past year that only professional marketing experts really understand what is going on. Gone are the days when a primary keyword enhanced by a secondary keyword will boost your search engine results. These days, keywords need to be phrases that match what your target audience is looking for and the creation of those phrases has become incredibly complex.
Subject Matter
The subject matter for your content is extremely important to your content marketing plan’s success. Now, more than ever, the subject matter of your content will drive where your website shows up in the search engine results. Website owners are looking for content that drills deep into every facet of their industry to help provide information for their audience and get Google to boost their websites’ exposure.
Sharing To Outlets
In order for your content marketing plan to be successful, you must take advantage of the many outlets available for your content. There are websites that allow you to post and promote your content and you can also explore the possibility of including your content as guests posts on relevant blogs. Always look to expand the reach of your content marketing if you want to gain more exposure.
Social Media
Social media, when used properly, can help your website to gain a significant amount of relevant traffic in a short period of time. Not only should your company be sharing your website content on social media, but you should also have sharing buttons on each piece of content to allow your audience to share your content as well. If you can get your content to go viral on social media, then the returns can be significant.
Written For The Internet
The Internet has developed its own format for written material that includes short paragraphs and bold subheadings. If you want your content marketing plan to be successful, then you need to make your content desirable to your target audience. The best way to do that is to follow the Internet format for written content and break your information down into small, digestible pieces for your audience.
A great content marketing plan can take months to develop, but it can generate years of reliable traffic for your website. Some of the actions you take on your site will cause immediate reactions from the major search engines, while others will take months to gain traction. But when you take the time to develop a great content marketing plan, then you are setting your website up for long-term success in generating traffic and revenue.