How To Pick a Domain Name
By Tom&Co.
Domain

Why Your Domain Name Matters

When you’re ready to finally launch your idea to the world, picking a domain name might seem like a hard nut to crack. The reason is simple — a wrong domain name can make or mar your business.

In this article, you’re going to learn a few tips and a useful tool that will help you choose the best domain name and register it without hurdles. Picking a domain name is a stressful process, and we’re here to help you get it right.

Keep It Short and Memorable

The shorter your domain name, the better. Ever wonder why all the three to four-letter domain names are almost taken? Even getting a five-letter domain name at this age is a treasure.

Go for a domain name that is short and memorable — 15 characters at most. Anything longer than that can become difficult to remember.

Stick with .com

There are numerous domain name extensions today, but don’t be tempted to use them. Your audience is probably unaware of most of them.

The best and most trusted extension on the internet is .com. Using other extensions like .blog, .ninja, or .photography can make your business appear less trustworthy to potential customers. Avoid the risks and stick with .com.

Make It Unique and Brandable

You need a domain name that resonates with your target audience and stands out in their mind. Take inspiration from other businesses in your niche, and see how they approached naming their sites.

Not only should your domain name be unique from your competitors, but it should also be brandable. For example, eBay.com is far more brandable than something generic like goodsonline.com.

Use Domain Name Generators

If you feel overwhelmed, don’t worry — there are plenty of domain name generators that can help. These free tools can be a lifesaver by generating name ideas based on your keywords.

One popular option is Nameboy, and it’s definitely worth a try.

Research Before You Register

Before you head over to register your proposed domain name, take a moment to research the name. Check if there’s already a similar business name or an existing trademark.

A simple Google search can save you from potential legal battles down the road.

Secure Your Domain Quickly

Once you’ve confirmed your domain name is available, register it as soon as possible before someone else grabs it. Domain names are like digital real estate, and thousands of people are constantly searching for brandable names to register and resell at higher prices.

Need Help? Let’s Talk

Choosing a domain can feel like a battle, but you don’t have to do it alone. We’re here to help! Get in touch with us by calling or filling out our contact form.

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