Organic reach is becoming a challenge every passing day on social media. It began with Facebook, where reach dropped by over 50% in just two years. Now, Twitter (X) is following the same path.
Whether you're promoting a Twitter account, a tweet, or a blog post, getting exposure is becoming harder. To gain traction, marketers must use a combination of organic methods and paid tactics.
Here’s how you can promote your content on Twitter both organically and through paid means.
If you want to maximize growth, you need to track your engagement. The reason is simple: understanding how your audience reacts to your content and identifying when they are most active.
Your Twitter dashboard provides valuable insights that can help refine your content strategy. By analyzing this data, you can optimize your posting schedule and improve engagement.
If you need media exposure, partnering with influencers can be highly effective. Many marketers consider influencers the holy grail of marketing since people are more likely to trust their recommendations.
For the best results, collaborate with influencers in your industry or niche. Tools like Topsy, Feedly, and BuzzSumo can help you find the right influencers to amplify your content.
Twitter makes it easy for businesses to create ads. If you have a budget for advertising, running a paid ad campaign can help you reach your ideal audience quickly.
To improve ad performance, conduct A/B testing to determine what works best. Track your ad performance and optimize for better results.
A content calendar can be incredibly helpful for planning and scheduling tweets in advance. When creating a calendar, include columns for hashtags, tweet copy, and post timing.
While scheduling is beneficial, remain flexible. Twitter is driven by trends, and sometimes you may need to adjust your strategy to capitalize on real-time events.
Hashtags are a powerful discovery tool that can boost your content’s reach. However, using the right hashtags is crucial to achieving the desired results.
Before using a hashtag, research it thoroughly. Some hashtags have been banned, while others may be associated with sensitive topics. Avoid commemorative hashtags, as they often backfire.
Promoting your content on Twitter doesn’t have to be overwhelming. By following these tips, you can increase your visibility and engagement. However, if managing Twitter promotions sounds like too much work, let an expert handle it for you.
At Tom&Co., we specialize in helping businesses develop strong brand identities. Our services include logo design, branding, and graphic design, all tailored to resonate with your target audience. Feel free to contact us to book an appointment and start building a brand that stands the test of time.
