One of the significant challenges of entrepreneurs is how to advertise to the right audience using the right platform. The number of Tik Tok users continues to increase enormously, with over 1.3 billion users globally and over 80 million users in the United States, making it one of the top platforms entrepreneurs should consider for advertising.
Tik Tok can be great for advertising based on your enterprise and target audience. For example, for businesses targeting young persons, TikTok will be a great platform as over 81% of Tik Tok users are below the age of 39.
If Tik Tok is one of the platforms where you want to do your marketing, getting started may be overwhelming for you as several questions will be on your mind on how to get started. This article gives you insights and details on using Tik Tok to promote your business.
One of the primary reasons some marketing strategies fail is because entrepreneurs have not studied the platform they intend to use. For instance, if you want a platform to reach out to people aged 60-75, TikTok may not be the right platform for you. Get to know the demographics, the content that generates views, and what the audience wants to watch.
The contents with the highest views are entertainment-inclined and fun. Tik Tok is not about sharing content discussing sales and products without fun or entertainment infused into it. Publish content that will interest the young audience, and you’re on the right path.
As you already know, the more significant percentage of TikTok users are generation Z. The platform is about being innovative and creative, developing entertaining content, and using it to promote your business.
Using Tik Tok does not require you to have filmmaking cameras; with your smartphone, you can creatively develop entertaining videos that fit the style of your business.
Developing fun and entertaining videos creatively is not enough. You need to get people to view, and you do that by introducing a hashtag challenge that will help your videos trend, promoting your brand.
Be creative with your hashtag. Also, you can encourage people by offering gifts to those who use your product or service, then record and upload them using your brand’s hashtag. That increases your followership, engages your audience, and promotes your brand.
Another way to promote your beans on Tik Tok is by leveraging the advertisement plans offered by Tik Tok. There are currently four advertising plans on Tik Tok that businesses can leverage for promoting their brands; hashtag challenges, branded lenses, infeed native content, and band takeovers. Use a plan that is most suitable for the niche of your business.
Young people are influenced mainly by what is trending or what an influencer is saying or doing. Therefore, use influencers with large followership that is your target audience.
Big brands usually engage the top influencers to promote their businesses. These influencers help them generate traffic, increasing their sales, brand awareness, and engagement.
What are you waiting for if the Tik Tok audience is ideal for your business? Take advantage of the large global population of TikTokers to promote your business.
If you’re ready to start, working with an expert will be your best bet. Call or perhaps fill out our contact form to book an appointment.