digital marketing

Digital marketing is the skill of the ages, and you can make a killing profession as a digital marketer once you understand its mechanics. But like all things, you must be committed and consistent if you must make it through.

In 2022, many digital marketing resources can hone you into being a skillful digital marketer. You can grow any business quickly by investing in yourself with these marketing resources.

Now that we got that pep-talk out of the way, here are the top 5 resources where you can learn digital marketing for free.

  1. Google Digital Garage

You shouldn’t be surprised to see Google on the top list. After all, the giant platform has been at the forefront of the digital world since its inception in 1998. That is why Google garage is an excellent place for beginners and enthusiasts to learn extensive courses in digital marketing.

It offers over 30 classes, two of which come with a certificate upon completion. Which are:

  • Fundamentals of digital marketing
  • Prepare for the G Suite Certification Exam.

You can also explore the Google Skill Shop for product-specific courses and certificates.

  1. MOZ Academy

When we talk about a leader in digital marketing, the list will be incomplete without MOZ. The company has recently made its paid courses free to support those impacted by COVID-19.

There are lots of digital marketing courses that you could learn from MOZ, such as Keyword Research, SEO fundamentals, and Site Audit Classes. These courses often range from $49 to $595 per class. However, they are now free for you to use.

  1. Hubspot Courses and Certification

Hubspot is the master of inbound marketing, and they develop courses that focus primarily on inbound marketing tactics. In addition, they offer 15 certification tracks, including Inbound Marketing, Growth-Design, Frictionless Sales, Email Marketing, and more.

If you’re looking for a digital course that aligns with the buyer journey, a critical component for inbound campaigns, then you should consider taking one of Hubspot’s courses.

  1. SEMRush’s Keyword Research Course

To become a guru in keyword research, you might need to consider SEMRush. Surprisingly, this free digital marketing course takes an hour to complete, and industry expert Greg Gifford teaches it.

Since Keyword research is an essential aspect of SEO, you simply can’t overlook it in your journey in digital marketing.

  1. Facebook Blueprint

The social media giant offers a training program that allows you to go through different topics on marketing on Facebook and Instagram. This course includes creating ads and handling your Facebook and Instagram business accounts.

The fact is, there are lots of digital marketing resources that you can leverage for free. But sometimes, you might not have the luxury due to time constraints. That is why business owners use digital marketing experts instead. 

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