It is our job to stay ahead of the curve when it comes to marketing information, which is why we are fully prepared to handle your marketing needs in 2015. The marketing world changes constantly and what worked in 2014 may not work as well in 2015. As the year starts to come to an end, we just wanted to point out for marketing realities for 2015 that we already know.
Keywords Will Be Less Important
Remember those good ol’ days of creating lists of primary and secondary keywords for your website content that would help to drive traffic? Well, those days will be all but over in 2015. As Google continues to change its algorithms, the emphasis will be on quality content and not the use of keywords.
Google’s Panda and Hummingbird updates are working together to try and make searching more intelligent and the Penguin update is being updated to make sure that the links on a website offer value to the user. If it all sounds confusing, don’t worry. We have it under control and we can put content on your site that will drive traffic in 2015.
Social Media Marketing Will Become Huge
Social media marketing is already something that we focus on with strong intensity, but it will become even more intense in 2015. One of the reasons that social media marketing is changing in 2015 is the changes being made by the major social media platforms.
For example, Facebook is no longer the free business marketing platform it once was. If you want to use Facebook to market your business, then you are going to have to pay a lot of very complicated fees. We will help you to understand the new Facebook and use the other social media platforms to your advantage as well.
Organic Links Will Be Critical
Organic link building is when you take the time to work with other website owners to develop relationships that are beneficial to your website users. Anyone who buys links with a lot of traffic going to them is going to be punished severely and that trend will continue to intensify throughout 2015.
Google started cracking down on purchased links with the first Penguin update and there are more Penguin updates being released in 2015. Google now considers it to be spamming when you put purchased links on your website and we have all of the resources necessary to avoid Penguin penalties.
Quality Content Will Become More And More Prevalent
Web content used to be crafted by professionals who knew how to build pages and articles around certain keywords and keyword phrases. As we touched on earlier, keywords are starting to diminish in importance, which means that quality content is going to be king.
We have a team of professional writers who will create your quality content and get your website the attention it deserves. We are prepared for the changes coming in 2015 and we put quality content on your site that will drive plenty of traffic.
In 2015, Google will be looking to change the way that websites create and utilize content. We are prepared for those changes and we are ready to get your website the traffic you need throughout all of 2015 and beyond.