Internet marketing experts are constantly developing new methods for developing content and websites that appeal to a broad selection of search engines. To the average user, it seems like Google is the only option out there. The truth is that there are other search engines that get enough traffic to justify making them part of your Internet marketing plan.
More Than Google
According to eBizMBA.com, Google has the most monthly unique visitors in the entire search engine world. Google brings in more monthly traffic than the next four search engines combined, but not everyone is using Google to do their online searching.
The next three most popular search engines are Bing, Yahoo! Search, and Ask. Those search engines combine to bring in approximately 895 million unique visitors every month and it is your company’s best interests to not ignore those users. Some of these visitors use Google and other search engines, but many prefer to use something other than Google to get their search results. If you only cater to Google, then you are missing out on millions of potential customers.
Why Does It Matter?
What is the big deal if you only focus your website on Google’s guidelines? For one thing, every search engine has its own guidelines that determine where your website will rank in their results pages. If you take the time to look over the content requirements of the top five search engines, you can create content that will increase your website’s status on all of the top search websites, instead of just one.
Another thing to consider is that Google may not be the search engine your target audience is using. According to Aborg.com, audiences made up of people 35 years of age and older tend to use Bing more than Google. If you are trying to reach a more mature audience, then focusing on the younger demographic that prefers Google may not be the best approach.
What Should I Do?
The science of choosing the right search engine to appease is something that is best left to marketing professionals. If you are focusing all of your energies on Google, then you are utilizing a large search engine, but you may also be wasting your time because your audience is not using Google to do its searches.
When it comes to quality marketing approaches, most business owners tend to ignore demographics. But the need to understand an audience is something that runs through the veins of every Internet marketing professional and it can mean the difference between bringing in the traffic you need, or having your website ignored. Everything about your Internet marketing program centers around the search engines that your target audience is using and that means that you need the kind of detailed planning only a marketing expert can provide.
When you talk to business owners who have websites, you will probably notice that almost every one of those business owners talks about getting their website high up on the Google search results pages. But the problem is that those business owners have no idea if their target audience is even using Google as a resource.
A smart business owner realizes that focusing on Google is an option, but it is not always a necessity. Take a long look at the audience you are trying to reach and use that information to determine which search engine would work best for your business.