In digi-land, 2013 will likely go down as the year that organizations began to whole-heartedly endorse different tactics for digital marketing in a big, big way. In fact, it’s probably the year that digital media made itself must have and dare we say – has become socially acceptable?
So what’s in store for 2014? Time will tell, but for now, we’ll do a little prognosticating. Here’s three things we feel will help write the 2014 marketing narrative:
Social Media Today really wasn’t joking when they reported that 78% of CMO’s believe that custom content will be the future of marketing. They’re right. That content may change over time – for example, our blog today might end up being an entirely all-video platform tomorrow, but still- there isn’t a more explosive growth sector in the marketing industry. With the influx of new content discovery apps like Flipboard, Pulse and Fancy, if you’re not dedicating your marketing budget towards developing new content, then it might be time to reconsider!
Video can convey messages that are more powerful than almost any other medium. Best of all, they’re getting easier and cheaper to produce by the day. With apps like Instagram, Snapchat and Vine, videos are being shared and created quickly and efficiently on a variety of platforms. When combined with its mobile potential, we predict that video marketing will continue to grow in 2014 to one of the most used – if not THE most used social media tool.
While Facebook and Twitter have created incredible spaces for big box social media, it’s been the emergence of platforms like Pinterest, Vine and Instagram that might be the most indicative of future trends. Social networking is now being slowly carved up into unique niches, meaning that businesses will continue to flirt with different platforms to build their brands and connect with their customers. With all the new, niche toys out there – expect businesses to find more new ways to reach and promote to their audience than ever before.