Email marketing campaigns are too often dismissed as old hat. With spam filters firmly in place, businesses believe that their sent emails will disappear, never to be read. However, there are three distinct times when an email from your company is not only expected, but it will be welcomed. Timing is everything when it comes to marketing.
The content of your welcome email will vary depending upon the degree of interaction that you have had with your customer. If they have purchased something from you or have signed up for regular emails from your company, you have a second chance to re-engage them. Follow these tips:
Automated software allows you to capture interests and tailor the emails that you send. Be prepared to edit and revise until you are sending a message that elicits positive responses.
Promotional emails should only be sent when you have something of real value to offer your customer. Limit these emails to big sales and stellar buyouts. Be prepared to answer the following questions before you begin writing your copy:
Write the headline and the email subject line with great care. Start with a working title for each and revise it when you are done. Great copy writers understand the power of the first line. Make them compelling and your email will get the response that it deserves.
Customer newsletters are tricky. They involve professionals writing casually about business. As subject matter experts, these writers have the voice and the qualifications to make a powerful impact on customer retention and referral rates. Use these tips to keep your readers engaged:
While newsletters should be sent out on a regular basis, you don't want to overload your email subscribers. Limit it to once a month or less and make sure that you have great content before you send. Keep it short, sweet, and to the point.
Email is still a good way to keep your business fresh in your customers' minds. When used to welcome new and repeat customers, they are effective tools to promote your business and establish your credibility.