Creating share-worthy content might seem like a difficult task, and the unpredictable social algorithms only make things worse. Not to mention the intense competition from other brands, which can sometimes make you feel like giving up.
But don’t give up — ever! While there’s no magic formula for creating viral content, there are definitely some proven tips you can use to encourage your audience to share your posts. The key is understanding your audience and the type of content they want to see.
Here are a few tips to help you create content that gets more shares.
As a business, you shouldn’t dive into polarizing or sensitive topics, but you can still use controversy in a fun and creative way. Share a playful argument or a controversial opinion related to your industry and invite your audience to weigh in.
People love controversy — it sparks debate and encourages people to share their opinions. When done correctly, this type of content doesn’t just get shares, it also drives lots of engagement.
People love to feel seen and heard, which is why this is one of the most powerful ways to create shareable content. Think about it — how would you feel if a brand publicly supported an opinion you passionately agree with? You’d probably feel excited and proud to share that content with your friends.
For example, a sports betting brand might post a meme declaring Ronaldo as the GOAT of football. Fans who agree will happily share that post to show they’re on the same side. Find the opinions your audience holds dear — and validate them.
People love sharing content that’s genuinely helpful. If your content teaches them something useful, they’ll want to pass it along to others. Whether it’s tips, hacks, guides, or insider knowledge, valuable content is always highly shareable.
If you want more shares, focus on creating content that solves a problem or makes life easier for your audience.
Jumping on trending topics is a great way to get more eyes on your content — but be selective. Focus on trends that relate to your niche and avoid trying to comment on every single viral moment. When you tap into relevant trends, you create content that feels current and in touch, which makes it more likely to be shared.
Sometimes, people just need a little nudge. If you want more shares, ask for them. Before wrapping up a post, encourage your audience to share it with their friends or followers. Many people simply need that gentle reminder, and a clear call to action can make all the difference.
If you want to dive deeper into creating content that resonates with your target audience, we’re here to help. Give us a call or fill out our contact form to get started. Let’s work together to make your content something people can’t help but share.
