Believe it or not, Google is the giant of the internet and has become the only domain where a massive percentage of your prospects will come from.
As Google keeps churning out new algorithm updates, it is becoming increasingly hard to pinpoint what influences ranking. But if you can understand the core vision of Google, which is to provide access to the world’s information in one click, you will know what Google looks for and optimize for them.
Read on to find out the top 3 ways to be found locally on Google.
- Google MyBusiness account
Starting new? You need an online business directory, and Google offers a totally free and highly intuitive platform for you to list your local businesses on the go.
You can spice things up by adding images, descriptions, working hours, listing unique offers, and also responding to reviews whenever you get one. Also, you have to ensure you update these bits of information from time to time for the best result.
- Local Search engine optimization
Many businesses and professionals often envision SEO as a highly technical field where you have to do the impossible to rank. However, it is far from the truth.
Some of the key factors Google considers before ranking a page entails site domain name, age, backlinks title, meta descriptions, and a lot more. According to Brian Dean of Backlinko, there are over 200 ranking factors. Crazy, right?
But if you can grasp the concept of on-page and off-page SEO, you’re already on your way to ranking higher than your competitors. On-page refers to practices you do in your site, such as keyword optimization, image ALT, permalinks, meta-description, etc. While Off-page practices refer to building backlinks, social media signals, etc.
- Ensure your site is mobile-friendly
Mobile users are dominating cyberspace, and you will be making a mistake overlooking these demographics.
That alone lets you know that a huge chunk of the people who visit your site do so using their smartphone, and making your site mobile-friendly increases your chances of being found on Google.
Digital directories are quite orthodox yet, still very effective when it comes to gaining more visibility and ranking higher on Google’s SERP.
Since Google’s algorithm is constantly undergoing periodic shifts, there is a need to stay on top of your game to avoid being outranked by your competitors.
Still, having difficulties? Hire an expert
If you ever think your local business site needs an expert to help modify and fine-tune your marketing strategies to make them even better, feel free to call or fill out our contact form to begin.