How often have you been asked to describe what your company does, and no matter how hard you try, you still wind up with blank looks from your audience? But the moment you bring out a brochure, you suddenly see your audience's eyes light up with understanding.
A brochure is more than just some marketing piece you give away at trade shows. It is often the first impression that your company gets to make on potential new clients. That is why a good brochure needs to be designed properly to create the most effective presentation.
A brochure is an 8 1/2-inch by 11-inch piece of paper folded in two spots. Every square inch of space on that brochure needs to be used wisely. Your pictures need to get people's attention and tell your company's story. Make sure your pictures are colorful, vibrant, and pertinent to the topic in your brochure. Do not waste the space you use when you include pictures in your brochure.
Most people that you hand your brochure to will look it over quickly and say they will read it later. But when the front panel of your brochure has a catchy headline, that makes your brochure immediate and urgent. A good headline sets up the information inside the brochure and gets your audience needs to read all six panels.
You will notice that the most successful brochures have their information in boxes laid out strategically to create flow. It is much easier to get people to read your brochure when each piece of information has its own place that is easily defined. This is where the art of creating a brochure comes into play and why you need a professional marketing company to take care of it for you.
If the brochure you are creating will be designed as an introduction to new clients, explain what your company does and then offer benefits to the reader. Avoid including long segments about the company's history or any of the company's business policies. If your brochure is about a specific product or line, do not include information about other products. When you keep your brochure focused, your message is easier for your audience to read.
A brochure is meant to deliver focused information on one particular subject. It is not supposed to tell a long story and contain much text. When you write the content for your brochure, keep the sentences short and to the point. Present your information in a clear and concise way and use a format that makes it easy to skim your information. Bullet lists, headings, and larger print all help to make a brochure more desirable to an audience.
A printed brochure is still one of the most effective pieces of marketing a company can utilize.
You should design brochures for your business by a professional brand design agency and get your message out to people who could be your best customers someday. That is the power of a good brochure.