It might sound cold, but 2020 was the best year for digital marketers and businesses like Amazon. The world was on lockdown, and the only alternative to communication and business transactions was the internet. Even a video conferencing app like Zoom became a household name overnight, thanks to the work-from-home order.
For the first time, digital marketers spent more money and time promoting their goods and service online. They even made home delivery a possibility, which skyrocketed the need to work from home. Digital marketers utilized social media, Google Ads, Giveaways, TikTok challenges, and even memes to promote their business. However, there are better ways to boost your digital marketing in 2021.
1. Content Marketing
Sometimes, what you need to attract your target market is to solve their problems. Every minute, billions of searches are performed, and they amount to people seeking answers to their various issues. By creating blog posts, videos, apps, and answering some questions in your industry, you present yourself as an authority in your niche. Undoubtedly, this leads to more exposure.
2. PPC Marketing
There are numerous ways to market your products and service for free, but sometimes you have to spend a few bucks. With PPC or Pay Per Click marketing, you pay only for the value you derive. PPC is a formidable marketing strategy due to its targeting feature, thereby putting your ads in front of your ideal audience. As long as your landing page, buttons and links are functional; you will get exceptional value for your campaign.
3. Video Advertising
Video is dominating the internet, with TikTok is already leading the way through its intriguing challenges. It is now becoming an increasingly popular platform, and almost 90% of marketers claim to have noticed a surge in traffic upon adding videos to their content.
The reason for this is evident, people like visuals. Almost 30% of shoppers said they feel more confident to buy an item after seeing a video ad of it. By incorporating videos into your marketing campaign, you will notice an astonishing difference.
4. Voice Search
As we advance as a specie, the urge for a quicker way to get things done becomes preferable. In 2021, one of the emerging technological trends is voice search, and you’ll be making a mistake neglecting this new technology. To optimize your platform for voice search, ensure you use FAQ and schemas to answer questions. With this, you have a higher chance of appearing in search results.
Now, what do you do with all these tips? Incorporate them in your marketing strategies, and watch how your business gains more buzz and customers. You don’t need to try all approaches, but rather experiment and settle with one that yields the most result. If you’re working with a team, outline these strategies and carry them along. By consistently utilizing these tips, you boost your marketing reach and improving your revenue in the long run.