Don’t let the naysayers fool you – the business card is far from dead. In fact, it’s still among the most valuable tools in a business owners’ arsenal.
While everyone talks about bumping phones together, using apps to pass information and self-sharing – the truth is that the business card still has plenty of life left in it. The combination of compact/high-impact capability fits neatly into today’s increasingly mobile world, and should ensure that the business card is here to stay well into the future.
Needless to say, if you have any interest in making an impact – you’re going to need business cards – and well designed business cards, at that! This week, we dive into why well-designed business cards are important and how they can help you build a brand that reflects who you are, your capability and most importantly – reels in customers!
A first impression matters. A lot.
The old adage rings as true today as it did then: you never get a second chance to make a first impression. And if you don’t believe us, consider some of the decisions you’ve made in your own life. Have you ever rented a movie because of the cover art? Judged the quality of a book by its cover? Have you ever eaten at a restaurant just because it looks the part? Chances are you have and business cards are no different.
High-quality business cards enhance your profile, increase your perceived value and set the tone for what it’s going to be like to do business with you. In some cases, people feel that the impression a business card makes on a potential customer is just as important as the face-to-face meeting itself! So remember – just like you would when you meet a person for the first time, you want to make sure you put your best foot forward.
The quality of your card speaks volumes about how you do business
Everything on a business card makes a statement about who you are and what it’s like to do business with you. Are you easy to reach? Are their multiple ways to contact you? What kind of colors did you use and what can they say about you or your product? Are they loud and bold or soft and more reserved? What kind of a cut are you using? Is it meticulously detailed or is it more traditional?
All of these things send subliminal messages. They speak to how you communicate, how you pay attention to detail and generally speaking – what it’s like to work with you.
Business cards bridge the gap between the physical and digital
Any good marketing campaign should combine the best of both print and digital. Business cards fill in the space between – amplifying the messages of your print collateral while acting as a physical representation of your online identity. Just remember – quality business cards go well beyond a way of exchanging contact information – they tell your story!
Great business cards make you more competitive
Especially if you’re the owner of a business with competitors who are bigger and who have more resources; business cards provide you with a cost effective way to help you stand out and make a unique statement in the marketplace.
Even in the digital sphere where the big dogs flood the proverbial yard with advertising, social media and piles of online content, well-designed business cards to something that data can’t: they give your customers something physical and tangible that says ‘this is me and this is what I’m capable of.’
As a business owner, it’s important that you take advantage of every tool at your disposal – don’t get preoccupied with one. In sum, don’t get lost in technology for the sake of it! Business cards have stood the test of for a reason – they work! Embrace them, have fun with them and we promise you – if you take the time to get them right – they can help your brand and business grow!