Social media is a rapidly growing marketing medium that is on the verge of becoming more significant to the average consumer than search engines. While platforms such as Facebook are not in any imminent danger of putting search engines like Google out of business, it is interesting to note that more and more people…
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You invent the best widget in the world and decide to launch it on your own e-commerce website. You soon start to gain a rabid but small following of people who regularly feed you information on what you could do to make your product and its advertising better. You engage your growing customer base…
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Conversion rate optimization (CRO) has developed into its own specialty field in digital marketing that is growing rapidly. The field of CRO deals with increasing the amount of web traffic a site gets into buying customers. As you can imagine, this field is of critical interest to retail website owners and its influence on…
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Online users have come to expect that their experiences with consumer websites will be personalized to make everything more relevant to them. Artificial intelligence (AI) has allowed marketers to anticipate the individual needs of each consumer and then develop marketing campaigns directed specifically at individuals. It all sounds great, but there are some extremely…
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For any business, word-of-mouth advertising is extremely powerful for bringing in new clients. There are plenty of ways to pay for word-of-mouth advertising and paying for it is just as effective as growing your own network. But an organically grown network is going to give you a more hands-on approach to growing your business…
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The two biggest problems companies have with social media platforms are a lack of activity and a lack of consistent website traffic. It is expected that reaching out on a platform that has millions of people in your target audience already participating should bring in big results. But as marketing experts have learned over…
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Online marketing has become very popular around the world and many companies wonder if they even need to do offline print advertising anymore. The comparison between online and offline marketing has several facets to it with cost being only one. In order to get the full benefit of your marketing dollar, you must be…
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Content management software (CMS) helps website designers to create a content management system for all of the content on a particular website. Some people complain that CMS takes more work than just posting content, while others insist that they could not run their websites without their CMS platform. What is CMS and is it…
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The idea of labeling conversations with hashtags became popular on the Twitter platform and has since moved to most of the major social media websites. A hashtag is a short marketing message done in one word and identified with a hashtag or pound sign. If Bob’s Bakery wanted to create a hashtag to promote…
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If your business relies on customers, then there is a good chance that most of those customers are already on Facebook. With most of your customers in one, neat little place, it makes sense to offer a way to organize your customers under your company name and offer specializes service and communication. A private…
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