The two biggest problems companies have with social media platforms are a lack of activity and a lack of consistent website traffic. It is expected that reaching out on a platform that has millions of people in your target audience already participating should bring in big results. But as marketing experts have learned over…
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Online marketing has become very popular around the world and many companies wonder if they even need to do offline print advertising anymore. The comparison between online and offline marketing has several facets to it with cost being only one. In order to get the full benefit of your marketing dollar, you must be…
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Content management software (CMS) helps website designers to create a content management system for all of the content on a particular website. Some people complain that CMS takes more work than just posting content, while others insist that they could not run their websites without their CMS platform. What is CMS and is it…
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The idea of labeling conversations with hashtags became popular on the Twitter platform and has since moved to most of the major social media websites. A hashtag is a short marketing message done in one word and identified with a hashtag or pound sign. If Bob’s Bakery wanted to create a hashtag to promote…
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If your business relies on customers, then there is a good chance that most of those customers are already on Facebook. With most of your customers in one, neat little place, it makes sense to offer a way to organize your customers under your company name and offer specializes service and communication. A private…
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An online business such as an online retail store requires a steady flow of paying customers to be successful. Every online business starts with a digital marketing game plan and that game plan includes everything from improving search engine results standings to finding ways to bring in new online customers. Before you start trying…
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Getting a bad online review for your small business can be frustrating and, in some cases, feel like the end of the world. You work hard to create happy customers and then someone leaves a bad comment. There is a six-step approach every small business owner should take when it comes to reading and…
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The saying “keep your friends close but your enemies closer” was made famous by the movie The Godfather and has become part of the American business vocabulary. Competitive analysis is an obsession in the business world and the dawn of the Internet age has brought us a whole bunch of new tools we can…
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The world of SEO has changed dramatically over the years and many of the tactics that worked to get traffic and status in search results pages no longer work. As a matter of fact, some of the tactics that used to be guaranteed ways to climb the results in a search engine could now…
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