November 24, 2013
3 Email Marketing Mistakes to Completely Avoid

So, not too long ago it was Halloween and if you’re a parent then we’re sure you did the whole ‘check your kid’s candy’ thing to make sure they didn’t get anything they shouldn’t have. Anything that looked suspicious almost certainly ended up getting launched into the trash. When it comes to email marketing, it’s […]

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November 14, 2013
Create a Brochure That Gets Responses

Chances are if you’re reading this post that you’re considering creating a brochure for your business but you’re unsure of how to do it the right way in order to make sure you get the kind of response you want. After all, when you add up the costs of getting any piece of marketing collateral […]

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November 8, 2013
Five Myths About Email Marketing

Any simple Google search for ‘email marketing’ will teach you that there are more than a few opinions on the subject. Many of those opinions are largely based off of misinformation on the part of marketers who are looking to push their brand of touch and feel engagement. Here at Tom & Co, we’re pretty […]

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October 23, 2013
Five Branding Basics You Can’t Ignore

Does your business have a brand? Even if it’s not something you’ve thought about all that much, the chances are that your clients have. You may even already have a reputation for doing a certain type of work unbeknownst to you. That’s why it’s important to get involved with branding as soon as possible. The […]

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October 18, 2013
Four Characteristics of a Good Logo

Logos are an intrinsic part of any businesses’ image. Well designed logos can do wonders for your brand while a bad one can cause lots of damage. Creating a great logo takes a lot of thought and creativity and many elements need to come together in order to get it right. Whether you’re trying to […]

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October 8, 2013
How Uniforms Can Help a Business

Uniforms are commonly associated with students, police and fire fighters, but they’re also becoming an increasing social norm in the business world as well. There are several reasons for that, some of which we’ll outline today. Whether or not you’ve ever contemplated a move to uniforms or some sort of a more formalized dress code, […]

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October 3, 2013
Four Key Components of a Strong Brand

While there is certainly no, single magic bullet to help take your brand to the next level, there are four foundational ingredients that solid brands have to live on. Mixing these ingredients together is how you succeed in creating a good brand. The right customer – In a world where everyone wants everything from everybody, […]

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September 17, 2013
Five Things You Can Do To Make Your Postcard Campaign a Success

Last week we talked about business cards and how they’ve more or less proven themselves as timeless pieces that have a place in anyone’s overall marketing strategy. In that same vein, we have postcards – which are a fantastically simple, yet low-cost sales tool that are easier to use than ever. For businesses large and […]

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September 9, 2013
Why Well Designed Business Cards Are Still Important

Don’t let the naysayers fool you – the business card is far from dead. In fact, it’s still among the most valuable tools in a business owners’ arsenal. While everyone talks about bumping phones together, using apps to pass information and self-sharing – the truth is that the business card still has plenty of life […]

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May 6, 2013
Should You Have Professional Business Cards?

These days, technology has created the illusion that the do-it-yourself method is the best way to do things. But when you are trying to run a business, doing some things yourself can actually be counterproductive. For example, printing your own business cards can sound like a great idea, but there are several benefits to letting […]

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