Facebook’s reputation has been taking quite a beating in recent months with the fake news scandals and the legal battles over Facebook’s privacy policies. The core purpose of Facebook, as Mark Zuckerberg recently reiterated, is the desire allow users to create meaningful relationships that have them coming back day after day. On its surface, Facebook…
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Instagram is a social media platform that has become extremely popular with younger users and even aging Millennials. It is a very visual medium that marketing professionals are using effectively to build brands and drive sales. If you want to get the most out of Instagram, it is best to hire a professional digital…
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Email marketing is still an effective part of any marketing program, provided you know the tricks you need to know to get good results. The tactics used for email marketing have changed over the years, so it is important to hire a digital marketing firm that has an expert level understanding of the new…
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In the world of digital marketing, video has become extremely important in getting the attention of web traffic and in getting a point across. But there are still many companies who avoid getting involved in video because they believe that video production is expensive. The good news is that not only is video production…
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Digital marketing is a great field to get into if you like to use your creativity and attention to detail to help others grow their businesses. You can start your career by getting a degree in marketing and then maybe a degree in business. They will teach you many things when you are getting…
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Display advertising is the term applied to banner ads and other forms of static advertising you see on websites and search engine results pages. This form of advertising has been around for a very long time, but it is starting to undergo changes. The smaller screens offered by mobile marketing has caused display advertising…
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Digital marketing is constantly evolving because there is this undying need to enhance the return on investment. The more information a firm can supply a customer with minimal investment the more ongoing business the customer will do with that firm. In the early days of personalization, data was used to group people together based…
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Quantitative marketing (quant marketing) has been around for a very long time. Most people have been approached by a marketing associate holding a clipboard looking to ask questions about a company or product. This is quant marketing, but it had almost vanished when big data was introduced to the marketing world. It was thought…
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The online retail world has become a battleground with everyone lining up against Amazon. Over the past few years, the Amazon business model has proven to be so successful that Amazon is now one of the largest retailers in the world. As Amazon continues to gobble up market share, it is having a significant…
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Digital marketing experts are constantly looking to the future because the present seems to become obsolete so quickly. It was not that long ago that it would have been impossible for anyone to imagine a situation where doing an Internet search with a keyboard could be in jeopardy of going extinct. But with the…
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