Display advertising is the term applied to banner ads and other forms of static advertising you see on websites and search engine results pages. This form of advertising has been around for a very long time, but it is starting to undergo changes. The smaller screens offered by mobile marketing has caused display advertising…
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Digital marketing is constantly evolving because there is this undying need to enhance the return on investment. The more information a firm can supply a customer with minimal investment the more ongoing business the customer will do with that firm. In the early days of personalization, data was used to group people together based…
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Quantitative marketing (quant marketing) has been around for a very long time. Most people have been approached by a marketing associate holding a clipboard looking to ask questions about a company or product. This is quant marketing, but it had almost vanished when big data was introduced to the marketing world. It was thought…
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The online retail world has become a battleground with everyone lining up against Amazon. Over the past few years, the Amazon business model has proven to be so successful that Amazon is now one of the largest retailers in the world. As Amazon continues to gobble up market share, it is having a significant…
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Digital marketing experts are constantly looking to the future because the present seems to become obsolete so quickly. It was not that long ago that it would have been impossible for anyone to imagine a situation where doing an Internet search with a keyboard could be in jeopardy of going extinct. But with the…
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Data visualization has been around for a long time, but it was usually something reserved for marketing executives, IT directors, or accountants. It was expensive to create reports that helped put data into a context that each person could understand. As the era of big data continues to grow, the need for more people…
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Stephen Hawking is an enduring educational and cultural icon because of his brilliance and his ability to overcome tremendous challenges to maximize his impact on the world. When he passed away, some people thought that his death would mean the end of an era. But the truth is that the attention brought to his…
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Every year business experts question how content marketing could possibly change and every year digital marketing experts release lists of changes that can be expected. The idea of delivering content on a website in a way that generates revenue is constantly evolving, and in 2018 we are starting to see what were once fads…
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Have you ever wondered why you see so many more large brands at the live events you attend? From concerts to sporting events, the biggest brands in the world are buying more and more marketing space to reach audiences. Sometimes the matches don’t quite make sense; like when a car insurance company sponsors a…
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When it comes to choosing social media platforms for your business, it helps to understand each platform and the audience they attract. Facebook has an older audience, while Instagram seems to attract younger users who are always on the go. Any business can use Instagram to boost their brand and increase revenue, but it…
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