Google reviews are becoming an essential part of marketing for small businesses. Why are they so important? Here are some of the effects that Google reviews can have on your business: Your rankings in local search results on Google (ie: Staten Island Which search results show on Google maps (and get clicked on) Whether or…
Details
Social media is a great way to promote your business, but it requires a plan and some direction to be effective. You could be putting some great messages out there, but they are getting lost if people cannot find those messages when they search for your company. Ever since Facebook and every other social…
Details
If you own a business and are not investing in digital marketing, then you probably made your decision based on economics. In other words, you decided that spending money on hiring a digital marketing firm is not worth the return you would receive. The truth is that a good digital marketing firm is going…
Details
An SSL certificate (Secured Sockets Layer) is a device you add to your website to encrypt and protect any information your clients input into your site. Over the past few years, the stories of data breaches and the theft of millions of pieces of important personal information have been making headlines all over the…
Details
The Internet has been around a long time, which means websites are a well-known commodity to just about anyone. As with any other technology, there has been plenty of time for myths and misconceptions to be created about websites that can skew business owners’ opinions. Here we address some of the most common misconceptions…
Details
Your social media platforms are only powerful marketing tools if people are interacting with them. If you don’t have a lot of followers, then your messages will not be seen. You could solve this problem by buying followers from marketing companies, but those are usually ghost accounts that have no activity. Instead of investing…
Details
Facebook’s reputation has been taking quite a beating in recent months with the fake news scandals and the legal battles over Facebook’s privacy policies. The core purpose of Facebook, as Mark Zuckerberg recently reiterated, is the desire allow users to create meaningful relationships that have them coming back day after day. On its surface, Facebook…
Details
Instagram is a social media platform that has become extremely popular with younger users and even aging Millennials. It is a very visual medium that marketing professionals are using effectively to build brands and drive sales. If you want to get the most out of Instagram, it is best to hire a professional digital…
Details
Email marketing is still an effective part of any marketing program, provided you know the tricks you need to know to get good results. The tactics used for email marketing have changed over the years, so it is important to hire a digital marketing firm that has an expert level understanding of the new…
Details
In the world of digital marketing, video has become extremely important in getting the attention of web traffic and in getting a point across. But there are still many companies who avoid getting involved in video because they believe that video production is expensive. The good news is that not only is video production…
Details