We throw the term “Internet marketing” around a lot when we discuss what we do, but our purpose is actually much more focused than that. One of the things we like to remind our customers is that we are a digital agency, and that is a bit different than an advertising firm. While we also engage in comprehensive print marketing campaigns, our digital agency work is very different than what you would find from a standard advertising organization.
It is extremely difficult for one marketing company to have a high level of expertise in traditional print media and digital media. As a digital agency, we focus our efforts on all aspects of digital media. From website development to social media management, we have experts who have spent years studying the best ways to really reach a target audience online and get results. It is our comprehensive understanding of digital media that helps to separate what we do from what a traditional ad agency does.
Standard advertising agencies deal in trends that occur before, during, and after they have launched an advertising campaign. While those agencies can track the revenue and sales numbers that occur during the same period that their advertising takes place, they have no way of really knowing how their work affects your target audience.
As a digital agency, we deal in analytical software that gives us very precise data about your target audience and how our efforts are affecting your audience. If we are not getting the results you want, then we check the data to see what is going wrong. More often than not, the data we collect gives us a comprehensive picture of what your customers are asking for, and we can alter your advertising immediately to be more appealing to your audience.
If there is one thing a digital agency does much better than a standard advertising firm, it is develop the most comprehensive profile of your target audience that you have ever seen. We can tell you where every person in your target audience is located, how long they are reading your advertising, what types of computing devices are most popular with your audience, and a myriad of other details that we can use to create much more effective marketing messages.
The benefit of using a digital agency is that the feedback we get from your target audience, both direct and indirect, is immediate. It can take months for a standard advertising agency to develop an understanding of what gets your target audience to respond, while we can create those profiles in days. The information we gather and the things we learn about who is reading your advertising can help to develop marketing programs that will drive more revenue and help you to sustain your audience.
A digital agency focuses on getting the most from your Internet presence. We use all of the tools at our disposal to understand your audience, track your marketing efforts, and develop more effective ways to sell your products. The results are immediate, and the ability for a digital agency to adapt to a changing consumer trends means that your company will always be delivering a message your audience wants to hear in ways that your audience will hear it.