February 6, 2014
Some Tips For You Non-Designers Out There

Websites are always a work in progress and our customers are always finding things they want to change, adjust or bring forward. That being said, sometimes too much change can be a bad thing. In the spirit of that, here are some VERY general guidelines for you, to ponder before asking a company like ours […]

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January 24, 2014
Five Web Design Trends To Look For in 2014

We’re not much for wish-casting here at Tom&Co., but hey – why not put some skin in the game and take a chance by making some bold predictions for the next year? Now mind you, these are trends, not fads as trends tend to stick around while fads are only hot for a few months […]

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January 23, 2014
The Year It Won’t Be Because It Already Is.

Every year is a thing and every year will be the new year of something or another. Companies everywhere pay marketing consultant exorbitant amounts of money to make predictions that aren’t really predictions, but more like generalized forecasts that are roughly in line with there technology is at a given point in time. To save […]

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January 22, 2014
The Three Essential Ingredients Of A Good Brochure

In an age where everything and its mother is digitized, there’s still something to be said for having collateral that people can hold in their hands. As such, brochures are some of the most effective means of marketing communication you can deploy. With that being said, most brochures are – in a word – awful. […]

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January 15, 2014
Three Bold Predictions For Digital Marketing in 2014

In digi-land, 2013 will likely go down as the year that organizations began to whole-heartedly endorse different tactics for digital marketing in a big, big way. In fact, it’s probably the year that digital media made itself must have and dare we say – has become socially acceptable? So what’s in store for 2014? Time […]

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January 14, 2014
Why Social Media Connects Executives To Their Employees

One of the most substantial benefits of social media is that it builds more intimate connections. Some folks complain that their ‘real’ relationships get diluted while their less meaningful ones become enhanced, but when it comes to small/mid sized businesses, the opposite is happening. As social media has matured, customers and employees are beginning to […]

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December 20, 2013
Five Holiday Marketing Mistakes to Avoid

Just because it’s time to spread holiday cheer and make lots of money doesn’t mean it’s a good idea to go overboard with goofy holiday marketing tactics. In fact, getting TOO MUCH spirit can actually hurt you and turn off potential customers from wanting to do business with you. Here are a few Christmas marketing […]

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December 13, 2013
The 5 P’s of Why People Buy

No matter what industry you’re in, people buy for many of the same reasons – some of which we’ll cover here today.  So no matter what platform you’re using, no matter what product you’re selling or who you’re selling it to – just remember these handy motivations and you should be well on your way […]

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December 12, 2013
NY Website Design Review – Deli

See the live website here Design: This website uses the Italian colors as its theme which is great since it is an Italian Food Specialties store. There are some nice pictures of the different products they sell as well as exterior and interior shots of the store which will make the customers more apt […]

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December 6, 2013
Four Cost Effective Ways to Measure Your Social Media Results

So you’ve taken the plunge head first into social media. Are your efforts working? How can you find out? Not so long ago, it was hard to answer that question. Now, that’s not the case. Like most business phenomena’s, social media has matured and with that maturation comes the ability to measure results. While paying […]

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