April 10, 2014
The Beginner’s Guide to Pay Per Click Part-I

If you’ve been considering PPC advertising, then you’ll inevitably have some basic questions about the platform and how it works. That’s what we’re here to do in the next week or two. In this easy, go-to guide, we’ll answer some of the most common questions we’ve been asked by PPC beginners and hopefully give you […]

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April 1, 2014
Why ‘Quality Content’ Can Make or Break Your Social Media Campaign

If you think social media marketing for your business is a take it or leave it proposition, you are seriously underestimating your competition. With the continuing Google algorithm updates and a deluge of quick start e commerce stores infesting the web, gaining leverage among the current swarm of on line peddlers is not as easy […]

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March 27, 2014
Four keys to creating killer rack cards for your business

Rack cards are an affordable and easy way to market your business effectively. Between the wide range of finishing options to styling and cuts – the creative scope of what you can do with a rack card is enormous. If you feel nervous about putting one together – or find that you’re new to the […]

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March 22, 2014
Five things you can do to maximize sales on your e-commerce site

Do you want to know the secret ingredient to making more online sales? It’s simple – KNOWLEDGE. The more information a customer has on your product, the easier it is to buy. In order to quench that thirst, it’s important to be able to provide them with lots of tools in order to make that […]

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March 21, 2014
Why LinkedIn is becoming so important

Last year it was found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Simply put, it’s the most important social marketing tool for companies looking to expand their presence online. So what does this mean for you? It means that it’s time to build a LinkedIn page! This week’s article […]

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March 13, 2014
Getting Started with Social Media Marketing

Many of our clients are wondering how to get started in social media marketing. While they may have their personal FaceBook or Twitter account, a plan of action is required in order to use it effectively for a business. Before you give up on the idea of using FaceBook, Twitter, or a Pinterest account to […]

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March 5, 2014
Four tips on how to make your offer one they can’t refuse

Whether it’s an awesome Groupon offering a trip to Ireland for pennies or a restaurant promoting Friday as the night that kids eat free, some offers are simply irresistible. How can you make people pine for your products the way you do for others? There are three main things great offers have in common. They […]

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February 24, 2014
Timing is Everything: Make Use of Your Email Lists with Smart Marketing

Email marketing campaigns are too often dismissed as old hat. With spam filters firmly in place, businesses believe that their sent emails will disappear, never to be read. However, there are three distinct times when an email from your company is not only expected, but it will be welcomed. Timing is everything when it comes […]

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February 19, 2014
Get Local By Going Mobile

If you’re someone who still needs convincing on the sweeping impact of mobile marketing on small businesses, consider the latest mobile survey from Google this past month: 77% of Smartphone users search for local businesses on the smart phone. Of those, 90% of those searches resulted in some sort of action – whether it was […]

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February 10, 2014
Four Ways You Can Use Mobile to Help Boost Your Small Business

Mobile marketing is taking small businesses to new heights through its plethora of convenient, low cost solutions. Why should you be there? Well, consider this: 94% of US Smartphone users have searched for local information and 90% of those have taken action as a result. 50% of those people look for that information weekly while […]

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