SEO or search engine optimization is the process of optimizing a website to rank higher on search engines, driving organic (non-paid) traffic. It's super important for visibility, credibility, and generating leads from your website.

Search engines use algorithms that consider numerous factors, like content relevance, user experience, website speed, and backlinks. We don't know exactly how the algorithims work but we have data that shows what works and how to rank websites higher.

While some changes might make immediate improvements, SEO is a long-term strategy. It also depends on a lot of variables, including the competitiveness of your market. The most important result is getting leads. This could take a considerable amount of time.

There are a lot of indicators that things could be heading in the right direction, including organic traffic visits, Google My Business listing views, improved rankings, increased site authority, etc.

A general rule of thumb: if you already have rankings and want to improve your rankings = ~6 months. If you need a lot of expansion and missing solid backlinks to help your most valuable pages rank better = ~12 months. Bottomline: most clients start to see positive benefits within 3 months, but our goal is to drive your cost per lead and cost per acquisition down considerably over time.

Keywords are terms or phrases people enter into search engines. They're crucial for SEO because they help align your content with what users are searching for.

Yes. Many tools and resources are available online to guide beginners. However, SEO involves multiple facets including keyword research, on-page optimization, content creation, link building, and technical aspects, all of which require time to learn and implement. While basic SEO can be self-taught, for competitive industries or complex websites, you might benefit from the expertise of a professional. If you're looking to do SEO on your own, start with understanding your target audience, familiarizing yourself with SEO tools, and continuously updating your knowledge as search engine algorithms evolve.

Organic SEO is the practice of ranking in Google’s search rankings. This is usually the area below the map results where web pages are shown. This is done through writing good content, building relevant links, and having an awesome website.

Paid traffic or pay per click, involves paying Google for every website visit. You don’t need good content or a great website – you just need to pay Google. It is essentially like turning a faucet of traffic from Google on and then when you stop paying they turn it off.

They both have their place in digital marketing. We like to use paid traffic as a short term strategy while we work on the organic results which is the long term strategy.

One of the best parts of this marketing channel is how long it lasts. The results from SEO efforts can last for months or even years, depending on the competition, industry, and quality of the work done. We've even see results compound for years, long after the work has stopped.