The holidays are a time when people start making travel plans and start shopping for friends and family. This is the time of year when retailers want to get the most out of their websites in the hopes of increasing business throughout the year. As the holidays get heated up, there are plenty of…
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When you talk about digital marketing, you are talking about a profession that covers several different fields and involves a lot of different kinds of experts. At its core, digital marketing is essentially about branding, data usage, and content management. You could take just about any task in digital marketing and place it into…
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The idea of utilizing the Internet as a major marketing resource is finally gaining traction in the corporate world. As more companies start to respect the marketing power of the Internet, they are also turning to professional digital marketing agencies to get the job done. But why are so many companies putting their brand…
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Any digital marketing expert will tell you that 2017 has been a year of drastic and persistent change in the industry. For a long time, collecting and using big data were the two topics that dominated the marketing headlines. But as technology continues to advance, there are newer trends emerging late in 2017 that…
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Instagram is a visual social media platform that has features that appeal primarily to younger users. But sometimes all it takes is a good social media management team to make an Instagram account and effective marketing tool. Sometimes a company can go against a social media platform’s demographic to get excellent results, and that appears…
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Digital marketing has been expanding at an incredible rate over the past few years, which has caused marketing professionals to look for ways to maximize their time. There are plenty of time-saving tools available for online marketing that will help you to reach a wider audience and bring in more revenue generating traffic. Website…
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The point of marketing is to give you precise ideas as to who your customers are, where they are located, how you can reach them, and how to get them to spend money. It is a broad way of saying that marketing helps you to learn who your customers are and how you can…
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Your company website is one of your most important marketing tools, which is why it is important to invest in a digital marketing expert to design and maintain your site for you. If you spend enough time comparing the websites of your competition and sites outside of your industry, you will start to notice…
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To the untrained eye, social media looks like a great big marketing tool that should instantly bring in millions of customers from around the world. But if you have an untrained eye for these sorts of things, then what you are seeing is actually an illusion. Social media is a simple way to start…
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Why do companies use newsletters and what makes a newsletter effective? There are many ways to effectively use newsletters, but the most recent trend is to get more clicks for email marketing by including a newsletter. When a newsletter is effective, it can deliver important product information and help support an existing customer base. The…
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